Holmes & Cook econometric consultancy providing insight into marketing and communications effectiveness
Holmes & Cook are award winning experts in evaluating marketing effectiveness. By working in partnership with each client to address their specific needs, our rigorous, well informed approach guarantees relevant and reliable results. We provide clients with the tools to appraise their marketing decisions with confidence.
Essentially econometric analysis offers three things:
A rigorous means of understanding a brand’s sales history, ie how the brand arrived at its current position.
A systematic method of forecasting and exploring how future targets might be achieved.
A means by which to test hypotheses. For example, we may have theories about how a brand’s advertising works in the long term. We can use econometrics to test whether these are upheld by the available data.
We're on the radio! Listen to Louise Cook talking to Jim Cleland on Secklow Sounds, about advertising and marketing effectiveness and our latest award...
Holmes & Cook approach every project by immersing themselves in the business strategy and challenges.
The staff at Holmes & Cook are always helpful knowledgeable and proactive. They found data even we didn't know existed!
It’s rare to work with an econometrics agency so adept at translating complex information into actionable insights.
Holmes & Cook really understand our business inside out, so they can help have a big impact on our planning and strategy.
I'm so pleased with what it's delivered so far for us. Lots of potential to help us make better decisions in the future.