Who we are - award winning experts in evaluating marketing effectiveness 

Holmes & Cook uses a team of highly qualified econometricians led by Louise Cook who has many years' experience of econometric model building. Our collective background includes working for research agencies, media consultancies and client companies. 
 
We combine the analytical skills of our econometricians with project management, brand management and data handling expertise. 
 
In a fast moving marketing world all of our team members make an intellectual contribution to our output. 
 
Our participation in the wider industry has involved speaking on aspects of communications evaluation and of modelling at various industry events. It also includes judging awards (IPA and APG) and writing papers for both awards and research. 
 
Holmes & Cook analysis has featured in numerous prize winning IPA advertising effectiveness papers. Several of these published papers have formed the basis for significant developments in the application of econometrics to advertising evaluation notably, Fosters, PG Tips, Olivio, Optrex, O2 and Vehicle crime. 
 
You’d be surprised if your models weren’t being built by people with geeky sounding qualifications. With degrees in Mathematical Economics, Economics (including Masters) and Operational Research (Masters) we think that box is well-ticked. It’s the other things we do and the experience we’ve all picked up along the way which make us who we really are. This in turn influences our attitude to quality, the way we build those models, the questions we ask and the way we communicate the findings. 
 
About Louise Cook 
 
For more information or an initial discussion about how we can help your business please call us on 01908 745904. Alternatively please click here to complete our short contact form >> 
 
Holmes & Cook - Experts in evaluating marketing effectiveness 
Grand Prix 
Fosters 
PG Tips 
Tesco 
Barnados 
O2 
Gold 
Drink Drive 
O2 (twice)* 
Vehicle Crime 
Acquisitive Crime** 
Haagen Dazs 
Miller Lite 
Barclaycard 
Kia-Ora 
Silver 
Easyjet 
Sainsburys 
VO5 
Cadbury's Roses 
Heinz 
Cadbury's Boost 
Alliance & Leicester 
Knorr Stock Cube 
Olivio 
Walkers 
 
Bronze 
Kärcher 
Murphy's 
John Smith's 
K-Shoes 
Aberlour 
Audi 
Lynx 
Stella Artois 
Optrex 
* Won best media award 2010 
** Won the Charles Channon award for Best New Learning 2008 
 
Case histories of all award winning papers are included in the IPA’s Advertising Works series published by WARC, and can be purchased via their website by clicking here >>