Testimonials - Holmes & Cook - award winning experts in evaluating marketing effectiveness  

Head of Continuous Insights, 
HJ Heinz 
This enables them to ensure that their models and output are highly relevant, commercially orientated and focussed on decision making rather than just a deck of charts. Output is engaging, clear and easy to digest. 
Louise and the team are very personable, approachable and flexible and go out of their way to find answers to follow up questions. 
The modelling and testing process is very transparent and the team will take time to discuss any potential pitfalls and are open and honest about capabilities and limitations." 
Head of Broadcast Sales, 
Bauer Media 
Using actual data, covering thousands of campaigns across many sectors and using a disciplined approach from the research agency, all contributed to the credibility of the project. 
Key findings like this and the headlines from the RAB data should continue to drive insightful research across the industry, so that we are able to fully understand the ever-changing media landscape." 
Head of Marketing and Insight,  
The Home Office 
"Holmes & Cook are very good at explaining complex modelling techniques in a way marketing managers understand." 
"Holmes & Cook were excellent at coming up with solutions which delivered models that stood up to the scrutiny from Government statisticians as well as the IPA judges." 
Holmes & Cook have worked side by side with us throughout the planning process, ensuring we ask the right questions at briefing, and that the answers are carried through into planning. Their understanding of the needs of the client and the consumer , rather than just the data, sets them apart. It is a genuine pleasure to work with H&C. They take a collaborative approach, make the effort to understand the problem and the way the output will be used. Ultimately, this makes them excellent partners, but more importantly, makes their output useful - their planning tools and insights are some of the most valuable assets we have."  
Marketing Director, 
London Midway Entertainments 
"Holmes & Cook have been fantastic in helping us to understand the effectiveness of our marketing spend and the factors influencing our business. This has made the planning process much more robust! 
The team are helpful, efficient and really know their stuff!" 
Marketing Controller, 
"I really enjoyed the debrief from the Holmes & Cook team. They really understand our business inside out, so they can help have a big impact on our planning and strategy." 
Paul Feldwick 
"Louise not only has a real understanding of the statistics behind complex market analysis, but more than anyone else I know she also has the ability to explain to a non-statistician exactly what she's doing and what that means in practical terms." 
Planning Director, 
Radio Advertising Bureau 
"We thoroughly enjoyed working with Holmes & Cook... It was exceptionally reassuring to be able to tap into their knowledge and experience in the field of econometric analysis to deliver this ambitious but complex and challenging project. The H&C team were a pleasure to work with, listening carefully to our questions and re-interrogating the data to find relevant answers..." 
Former Graduate Trainee 
“At Holmes & Cook I learned how to deliver high quality consultancy. Every project I worked on involved passion, accuracy, rigour and sustained sharing through team meetings. Louise is an inspiring leader!” 
Group Head of Planning, VCCP 
"The team's input into our award winning IPA effectiveness papers was invaluable and I simply don't think we could have won without them." 
Partner, Muse Strategy 
“We were extremely pleased with the model, the presentation and your overall analysis which has given us a lot more to think about and take back to clients than we hoped for. “ 
For more information or an initial discussion about how we can help your business please call us on 01908 745904. Alternatively, please click here to complete our short contact form >> 
Holmes & Cook - experts in evaluating marketing effectiveness 
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